Companies I've worked with
My expertises
Growth Strategy
I craft and execute full-funnel growth strategies, aligning acquisition, activation, retention, and monetization. My approach combines high-level vision with rapid, hands-on experimentation.
I run data-driven experiments to refine onboarding flows, improve in-app touchpoints, and introduce features like assets or templates that drive better activation and product engagement.
Loops are my favorite growth framework. I help you create self-sustaining engines, like referral programs and content loops, to drive continuous and compounding acquisition and engagement.
I build CRM systems and automated email/messages/push notifications flows to nurture users at every stage of the funnel, from activation to monetization and reactivation.
Pricing is often an underlooked lever. I analyze data and behavioral insights to experiment on pricing and build monetization flows that drive healthy revenue growth.
I set-up cross-platform (Meta, Google, LinkedIn) performance campaigns, combining precise targeting with creative iteration. I focus on acquiring high-quality users rather than volume.
I set up robust tracking systems (UTMs systems, Google Analytics, Tag Manager, Ads trackers), and dashboards to precisely measure the impact of your growth initiatives and take informed decisions.
My services
Want to work together?
Check the formula that best works for your needs.
Fractional Growth Lead
Custom
p/project
I act as your part-time growth lead to design and execute scalable full-funnel strategies. Perfect for startups needing senior-level expertise without committing to a full-time hire.
2 to 3 days/week, min. 2 months.
End-to-end growth strategy
creation and implementation.
High-tempo experimentation.
KPI tracking and reporting.
Book a discovery call
Growth Workshop
800€
p/workshop
A 3-hour workshop to co-create your growth roadmap, align product & marketing teams, and set up a culture of experimentation. Perfect for a deep review of your growth engine.
Full-funnel growth roadmap.
Frameworks for scaling
and aligning teams.
Actionable next steps.
Unlock new growth levers.
Book a discovery call
Growth Power Hours
250€
p/session
In-depth, 1-hour sessions to diagnose your growth challenges and provide actionable recommendations across acquisition, activation, retention, and monetization.
60 minutes sessions.
Rapid fire growth audit.
Experimentation ideas.
Customized growth insights
and next steps.
Book your session
Case studies
Deep dive into some of the growth strategies
I implemented in previous companies.
+130% organic traffic
1M+ monthly Pinterest views
Set-up from scratch an organic content growth engine for Rayon.
At Rayon, I developed an organic growth engine around 120+ plans templates, published in-app, on our website, and repurposed into blog articles and 8-12 Pinterest pins.
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GTM strategy building
New revenue line
Led BlaBlaCar’s train Go-to-market strategy in Spain.
The strategy included SEO programmatic landing pages, CRM campaigns to attract early adopters, and scaled CRM communications to ensure a successful launch of a new product.
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Scaled Rayon's product-led sales motion with automated PQL scoring and CRM communications.
I designed an automated product-qualified lead (PQL) system to split users between PLG (self-serve) and PLS (sales-assisted demos). High-scoring leads were redirected to sales, generating 5-6 qualified demos per week.
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+15-20% request rate
A/B testing of price points
Boosted BlaBlaCar's new drivers' success with a tailored pricing strategy.
I designed a pricing experiment that recommended lower prices for new drivers, making them more competitive. It boosted request rates by 15-20% and helped prevent early churn and increase activation.
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Who am I?
I've been working in the startup world for 7 years,
doing growth for highly ambitious start-ups & scale-ups.
Worked on growth for elite companies.
From early-stage startups (Koala, Rayon) to large scale-ups (BlaBlaCar), I've work in challenging but different environments, helping me to quickly adapt to your context.
Learned from the best growth practitioners.
I've taken best-in-class growth courses at Reforge, GrowthTribe and Emil (acquired by Le Wagon) over the past years, leveling up my skills in growth strategy, growth experiments implementation and data analysis.
Built a newsletter read by 7,000+ growth people.
I've built a community of 7,000 growth lovers around my newsletter The Growth Mind, where I regularly share growth frameworks, case studies, and interviews with growth leaders.
Sharing a full-funnel vision of Growth, beyond acquisition.
I focus on building sustainable growth systems that drive long-term results, rather than relying on short-term tactics or acquisition spikes. My approach to Growth is holistic, connecting every stage of the funnel,from acquisition to monetization.
Book a 30 minutes call. We'll discuss your challenges and see if and how I can help you.
Book a discovery call