Hi, I'm Pierre-Jean 👋
I'm a Product Growth Consultant helping startups turn more users into paying customers

Hi, I'm Pierre-Jean 👋
I'm a Product Growth Consultant helping startups turn more users into paying customers

Hi, I'm Pierre-Jean 👋
I'm a Product Growth Consultant helping startups turn more users into paying customers

I help startups improve onboarding, increase free-to-paid conversion, and build self-sustaining growth loops.

I help startups improve onboarding, increase free-to-paid conversion, and build self-sustaining growth loops.

Companies I've worked with

My expertises

I design and implement for you product-led strategies that drive growth across acquisition, activation, retention and monetization.

From acquisition campaigns to in-product experiments, I design and implement strategies that align marketing, product, and analytics to drive predictable growth across your entire funnel.

Product Growth Strategy

Product Growth Strategy

I help you create a roadmap where your product is a true growth driver, from acquisition to monetization.

Onboarding & Activation

Onboarding & Activation

Onboarding & Activation

I create onboarding flows that truly convert to increase user activation and engagement.

Monetization & Pricing

Pricing / Monetization

Monetization & Pricing

I improve paywalls, pricing pages, monetization models and conversion flows to maximize revenue.

Growth Loops

Growth Loops

Growth Loops

I design acquisition strategies based on self-sustaining loops and organic strategies (SEO, virality, referrals).

Product Analytics

Product Analytics

Product Analytics

I help you set up a robust experimentation process and analytics system to drive product decisions based on reliable data.

Lifecycle CRM

Lifecycle CRM

Lifecycle CRM

I build sequences of emails, push notifications and inbox messages to engage, retain and monetize users.

My services

Want to work together?
Check the formula that best works for your needs.

Fractional Growth PM

Custom

p/project

For startups needing senior guidance and execution on Product Growth, without hiring a full-time PM.

2-3 days/week, min. 2 month.

Part-time Growth Product Manager.

Joining in an existing squad or as

your first Growth PM.

Hands-on product growth support.

Book a call

Product Growth Sprint

2,500€

p/week

For startups looking to move fast on a critical Product Growth challenge with focused exection.

Custom 2 to 4 weeks mission.

Fix onboarding & activation drop-offs.

Work on monetization to increase

free-to-paid conversion.

Build a scalable growth loop.

Book a call

Growth Power Hour

250€

p/session

For startups & product teams looking for expert feedback and actionable product recommendations on a specific issue.

60-minute call + async prep.

Rapid fire product growth audit.

Experimentation ideas.

Customized product growth insights

and next steps.

Book your session

Case studies

Deep dive into some of the growth strategies
I implemented in previous companies.

+130% organic traffic

1M+ monthly Pinterest views

Set-up from scratch an organic content growth engine for Rayon.

At Rayon, I developed an organic growth engine around 120+ plans templates, published in-app, on our website, and repurposed into blog articles and 8-12 Pinterest pins.

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GTM strategy building

New revenue line

Led BlaBlaCar’s train Go-to-market strategy in Spain.

The strategy included SEO programmatic landing pages, CRM campaigns to attract early adopters, and scaled CRM communications to ensure a successful launch of a new product.

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5-6 weekly qualified demos

Automated PQL scoring

Scaled Rayon's product-led sales motion with automated PQL scoring and lifecycle CRM.

I designed an automated product-qualified lead (PQL) system to split users between PLG (self-serve) and PLS (sales-assisted demos). High-scoring leads were redirected to sales, generating 5-6 qualified demos per week.

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+15-20% request rate

A/B testing of price points

Boosted BlaBlaCar's new drivers' success with a tailored pricing strategy.

I designed a pricing experiment that recommended lower prices for new drivers, making them more competitive. It boosted request rates by 15-20% and helped prevent early churn and increase activation.

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Who am I?

I’ve spent the past 7 years working on growth for ambitious startups and scale-ups, helping them turn their product into a true growth engine.

Worked on growth for elite companies.

From early-stage startups (Koala, Rayon) to large scale-ups (BlaBlaCar), product & growth challenges in diverse environments, allowing me to quickly adapt to your product’ unique context.

Learned from the best growth practitioners.

I’ve sharpened my skills in product, growth strategy, experimentation, and analytics through best-in-class programs at Reforge, GrowthTribe, and Emil (acquired by Le Wagon).

Built a newsletter read by 7,000+ Product & Growth people.

I've built a community of 7,000 product and growth lovers around my newsletter The Growth Mind, where I regularly share growth frameworks, case studies, and interviews with growth leaders.

Bringing a full-funnel, product-led growth approach.

I focus on building sustainable product-led growth systems, leveraging onboarding, activation, and monetization to drive long-term revenue growth.

Want to work together?

Want to work together?

Want to work together?

Book a 30 minutes call. We'll discuss your challenges and see if and how I can help you.

Book a discovery call

Pierre-Jean Hillion

Website made in Paris with love 🧡

Follow me on LinkedIn and Substack for more Growth insights.